The name Toast91 along with the winged logo has deep roots into the identity of the company.
The founder Heather, passionately believes that bringing Toast91 to life is her God given purpose in life. In 2019 she started having recurrent dreams about wings opening and these dreams became more and more frequent and vivid until she founded the company in 2022. She believes the wings refer to Psalm 91:
Psalm 91 (excerpt)
“God shall cover thee with his feathers, and under his wings.. Thou shalt not be afraid for the terror by night; nor for the arrow that flieth by day. There shall no evil befall thee..For he shall give his angels charge over thee”
The wings which serve as a metaphor for a means of protection for those who need support feature in the Toast91 logo and 91 is the psalm reference.
Our brand name is an incredibly important part of our identity. They carry deep personal, cultural, familial, and historical connections. They also give us a sense of who we are, the communities in which we belong, and our place in the world.